Shawn Hunter is President and Founder of Mindscaling, a company building beautiful online learning courses based on the work of best-selling authors. My new book Small Acts of Leadership, (Routledge) is available now.

It All Started with Shopping for Jam

It all started with jam. Years ago researchers Sheena Iyengar and her colleague Mark Lepper did a study in which, on one day, shoppers were offered a selection of 24 jams. The table crowded with lots of jam attracted a lot of interest. Shoppers gawked and marveled at all the jam. The next day, the…