Influencers are some of today’s most, well, influential marketing tools available. They lead masses of engaged followers all over the world by creating content that offers industry insights, product information and reviews, and advice on virtually any topic you could think of. This course will show you how influencers can be utilized to advance your goals while reciprocating some of that benefit for the influencer as well.
Course Quick Facts:
- Duration: 5 minutes
- Downloadable Handout: Yes
- Series Title: Innovation for Managers
Learning Objectives:
- Use influencers to market your products and ideas;
- Approach influencers appropriately with mutual benefit in mind;
- Exchange feedback and develop a working relationship;
