Design

Why You Should Surprise People Sometimes

Remember that weird feeling when you’re in 5th grade and you see your teacher at the grocery store, just picking out bananas like a normal human? And it’s really strange because she doesn’t belong at the grocery store. She belongs in math class. Like, what’s she doing here? Or you see your mean, yelling gym ...

Case Study: How We Collaborate to Create High-Impact Leadership Solutions

This is a case study about how Mindscaling collaborated with a globally distributed company over the course of a year to develop a premier leadership curriculum to change the way their managers think, and act. Together with our client, we designed, wrote, produced, built and delivered every aspect of a blended management development learning solution. ...

It All Started with Shopping for Jam

It all started with jam. Years ago researchers Sheena Iyengar and her colleague Mark Lepper did a study in which, on one day, shoppers were offered a selection of 24 jams. The table crowded with lots of jam attracted a lot of interest. Shoppers gawked and marveled at all the jam. The next day, the ...